Lifestyle product images make great content for advertising campaigns, social media, web banners and marketing emails, capturing the viewer’s attention and creating a desire for the product. It allows the retailer or manufacturer to display their products in a themed environment and plays an essential role in establishing their brand identity.
Considerable thought goes into creating the perfect environment for your product, whether it’s simplistic, modern, rustic or elaborate; we assist our clients in designing sets to suit their brand and help tell their story. Identifying a specific look, feel and tone for your product stage goes a long way in reinforcing your brand DNA.
Product packshots are an essential part of E-commerce, digital and print catalogues, often determining a customer’s first impression of a product. Multiple views are generally required, allowing the viewer to examine the product from all angles and potentially make a buying decision based on the images.
Factors such as scale, lighting, detail and colour accuracy all contribute to a professional packshot and takes years of experience to achieve consistency throughout an entire product range.
We offer on- and off location product photo shoots at our client’s convenience. All our editing and retouching is done in-house, calibrating all images to exact standards ensuring consistent colour, sharpness, brightness and proportions.
“Ghost Mannequin” or “Floating Mannequin” photography is immediately recognizable as a garment that appears to be suspended in mid-air. This method has become the E-commerce photography standard for many fashion brands and has several benefits to the reseller.
The garment retains it’s shape while the white background allows the customer to focus solely on the garment. Eliminating the need for models, make-up, etc., this method is extremely cost-effective and allows the products to be photographed remotely through the use of courier services.
The image editing process is key to creating professional product images and plays an essential role in maintaining the overall quality of your E-commerce site.
Once products have been photographed, the images are edited for their intended purpose. Backgrounds, mannequins and props are meticulously removed, inner areas of garments are added, blemishes are removed and shadows are simulated.
Images are then checked for colour accuracy, sharpened and file sizes optimized for web and mobile browsing.