Alter Image · Digital Media

Who is Alter Image?

A Johannesburg-based colab of creative minds and freelancers. Founded in 2020 by Adriaan Botha, we’re dedicated to creating high quality digital marketing content for small to medium businesses. Our experience in digital marketing, E-commerce, retail marketing and commercial photography allows us to provide our clients with an array of services in the digital arena.

Adriaan Botha co-founder of Alter Image Digital Media Web Designers Ecommerce developers Product Photographers Social media managers Midrand Johannesburg South Africa


With fifteen years of marketing, sales and E-commerce experience in the fine jewellery and watch industry, Adriaan Botha’s eye for detail is unrivalled. Having developed and maintained several high-end online stores in the luxury goods sector, E-commerce and digital marketing has become second nature to him.


His passion for marketing has also ventured into social media marketing, content creation and commercial/product photography, he has built a respectable portfolio of photographic content for exclusive fashion boutiques, jewellers and retailers.


Adriaan has always been a firm believer of formalising his skillset and has several qualifications under his belt, including certificates in Digital Marketing, Retail Management and Brand Management from various institutes including DSM (Digital School of Marketing), UNISA and Google Digital Skills for Africa.


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